Thanks to Matthias Müller-Prove (see http://hci-design.blogspot.co.uk/2013/01/12lessons-kawasaki.html), once again I stumbled over these lessons, which were taught to Guy Kawasaki by Steve Jobs. Guy was the technology evangelist of Apple.
Although this speech is already older than a year, I like these “rules” because they’re still valid.
- Experts are clueless.
- Customers cannot tell you what they need.
- Biggest challenges beget the best work.
- Design counts.
- Big graphics. Big Fonts.
- Jump curves, not better sameness.
- “Work” or “doesn’t work” is all that matters.
- “Value” is different from “price”.
- A players hire A players.
- Real CEOs do demos.
- Real entrepreneurs ship.
- Some things need to be believed to be seen.
The video is available on YouTube (see http://www.youtube.com/watch?feature=player_embedded&v=DR_wX0EwOMM).